Whitelines magazine's housestyle consist of full page pictures with the text in contrast with the image, for example, it may be a black and white picture so the sky would be black, then Whitelines uses a white font and puts it on the black sky which really makes a difference in making it clearer and alot easier to read.
The advertisements usually have a picture of the product eg. showing the board up-right with both the top and bottom of the board showing and in the background there might be a background picture with a profesional rider doing a complicated trick to maybe enhance the boards reputation. In the way that if people see well known riders useing the product they want to buy it because they feel it makes them look better. Then in the bottom of the page is a white boz with the products name, price and specs.
This is a pretty standard way of advertising used for all kinds of products because when brands use celebrities to endorse items the reader or buyer thinks that if the most popular people in the world are using this product then i want to aswell.
Whitelines target their magazine at people intrested in snowboarding ranging between the ages 15-40 as they have posts from the readers around those ages telling the magazine about a past experience or recomending resorts or products. The main audience are probabably quite relaxed about most things and alot of the people who read Whitelines actually work in snowboard shops in the UK as its a UK based magazine, however some of the older readers work as docters ect...
The magazine influences readers to get out there and try all these different tricks, boards, bindings and even hats and near the back of the magazine is purely business advertisment page where different sites and shops put their web address , name, products and offers as this draws the reader in.
